Consider Sustainable Innovation

There is a saying, “who feels it knows it.” In other words, the people most pained by a challenge understand the details of it best and likely have keys to the solution. We believe long-lasting innovation happens when big ideas come from the audiences facing biggest challenges.

Organizations win big when they take on a 360 view to extract useable findings from even the most overlooked stakeholder audiences: customers on the cycle of pain and no gains, investors, supply chain partners, and alternative players.

Then, it is key to test those findings. Essentially the big question is: how well can an organization execute on that idea and will their target audience join that product journey ?

Gain insights, innovate, test, launch. tweak. Repeat.