Caribbean Volunteer Services

Caribbean Volunteer Services needed to officially establish their volunteer-driven mission in support of mental health and wellness services within the Virgin Islands. While the organization held annual events, they did not have a brand identity nor a website or printed assets. With short notice, Grande created assets that allowed the organization and their leadership to present themselves convincingly and cohesively to sponsors and potential volunteers.

Branding & Creative: Starting with the need for an identity, we updated the brand mark to one that is memorable, appropriate and unique. We developed a color palette that emotes trust, community and the tropical environment in which the organization is based. Lastly, we created artwork that the client described as like “a beautiful postcard, the artwork is a visual display of what the organization represents.”

Creative Writing and Advertising: With a desire for increased sponsorship and audience engagement, the organization needed to increase brand awareness along with purpose and message recall. Grande designed digital banners for display and social media advertising.

Website Design and copywriting: Grande designed a website and crafted thoughtful original copywriting, which together present the “why” and the desired impact of the organization.