WAAV Venture Studio

WAAV is a Seattle-based startup focused on Diversity, Inclusion and Equity (DEI) outcomes for Black-led startups. However they were not clear on the “Why” nor the “What” of their offer.

Our Strategy Consulting Services: With the breadth of challenges facing the Black Startup community, the first step required strategy and ideation sessions with the founder to articulate the major areas of need and opportunity. We then conducted market research using startup funding data and audience persona interviews: investors, educators, founders and startup incubators. This was followed with problem identification - insufficient resources for Black founders, solution mapping, positioning and messaging..

Branding & Creative: We developed an original name and brand mark that is flexible, simple, appropriate and yet distinct. The name integrates homage to the founder as well as visualization of the continuous groundswell of impact that Black founders increasingly have in the national and global ecosystem. The color palette is strong vibrant and modern, Lastly, we created visual storytelling that would help the founder tell the story of “Why, What and How” during pitches and other audience touchpoints.