Ekaterra African Spices and Teas
To combat brand name infringement by a larger company, this black female founded startup needed help to increase awareness and message recall associated with their brand. Grande crafted original Press releases and an overall media strategy to help elevate this startup’s visibility among chefs, journalists and influencers.
Using OmniChannel to Build Brand & Message Recall
We help Ekaterra, build brand and product awareness for their West African spice brand. In addition to Press releases, we craft emails that are drive further contact and press coverage.
Press Communication
Email Marketing
Social Media Strategy
Customer Engagement Strategy
Ekaterra Brings Indigenous West African Spices to the Global Chef
Ekaterra launched in 2019 with over a dozen spices unique to West Africa. Now, 2 years later, the West African spice brand features 26 indigenous, wild harvested spices and mixes such as alligator pepper, iru and country onions, which are processed using centuries old practices of sun drying, shade drying, fermenting, and smoking.
Ekaterra was founded by Ex-Googler Affiong Osuchukwu, when she realized that despite West African Cuisine being highly beloved and popular, the spices that make the flavors unique are very hard to find in Europe and the United States.